concept of passwords

Why You Should Stop Using Your Favorite Password

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Avoid Using Your Favorite Password Over and Over Again


From banking online to ordering groceries to logging into social media accounts, we all need to use passwords to access our accounts. Part of staying safe and secure online has a lot to do with these passwords, even though we may not realize it. It’s common for people to use the same password across all of their accounts, from banking to Facebook to household utilities and email accounts.


Common Password Types

Passwords are often deeply personal expressions of oneself, with the goal of making them easier to remember. Take a look at the common password types that we like to rely on.


Type Common Definition
Name First or Common Name
Word General work – Dictionary
Key Walk Keystroke pattern – easy to remember
Sports Sport, Sports Team, League
Place Easily identifiable City, State, Country, Place
Character Fictional Character
Animal Animal
Food Food type, ingredient
Uncategorized Automated/ Randomly Generated
Clever Unique/ Clever
Password Variation of the word “Password”
Transportation Automobile, Transportation
Religious Religious Affiliation, Meaning or Person
Website Email Address or Common URL
Love Association with the emotion/ feeling
Naughty Association with controversial often vulgar terms
Band Popular Music of all genres
Season Weather/ Season related
Color Common Colors
Greeting Common and Localized Greetings
Month Calendar Months
Military Association with military, war, weaponry
Horoscope Astrological Signs
Alphabet Walk Sequential pattern (alphanumeric & non alphanumeric)


Repeating Passwords

It’s estimated that the average US adult has between 90 and 135 applications that require a set of credentials needed for access. If someone manages to correctly guess your favorite password, then they have access to all of your online accounts. If your personal and financial information falls into the wrong hands, it can be difficult and expensive to repair.


Protect Your Passwords

Protect your accounts and protect your passwords by creating a strong one for each of your accounts. The general rules to follow are:

  • Minimum of 12 characters
  • Include numbers and symbols
  • Mix up upper- and lower-case letters
  • Don’t rely on obvious substitutions (e.g. H0us3)


Remember to change your passwords with the seasons. A few minutes of preparation now can help to secure your accounts and safeguard them from hackers.

COVID-19 Update:

The Coronavirus, officially COVID-19, has become a global health emergency. One of the measures Hoffman Brown Company has taken to keep our CLIENTS and Teammates safe was to design a complete virtual work environment. For the foreseeable future, our colleagues will be conducting business virtually to avoid any disruption in our ability to serve you. These measures are based on the CDC’s guidance and will evolve with the situation. Please know that we are fully functional, available and look forward to being of service.