Small Business Tips for Getting Through COVID-19
It’s a scary time for small businesses during this COVID-19 pandemic. Due to the coronavirus, many businesses have been forced to close, many others have lost almost all their customers, and others have been forced to work with a skeleton crew. If you’re a small business owner trying to make it through this uncertain time, here are a few tips that can help.
Invest in your marketing
Many of your competitors are taking their foot off the marketing pedal, which means you may be able to blow right by them. While many businesses are simply not able to invest in marketing due to lost revenue, there are plenty of ways you can focus on crafting a stellar marketing plan for when the funds return.
While discounts are typically used to promote store traffic, remember that several of your customers may have had their employment hours cut and are probably facing a cash flow crunch. Any discounts that help customers manage their expenses better, even for a short while, is bound to earn you loyalty in the long run.
Be kind to yourself
While it’s important to keep an eye on the latest news for your business, it’s also important to take a break for your mental wellbeing. Try to avoid the news for chunks of the day and get away from social media. Remember that this is an unusual time and there is no right or wrong way to feel. If you’re working from home, try to establish a routine that includes daily exercise.
When looking to protect your company, be sure to consider business insurance. The professionals at Hoffman Brown Company can help you find the right policy for your needs.